Mark EvansHow to Identify the Best B2B SaaS Case Study CandidatesNot every customer is a good case study candidate.1 min read·Jan 19, 2024----
Mark EvansHow Do You Really Know if You’re B2B Marketing is Working?B2B SaaS CEOs often struggle to know whether marketing is working.1 min read·Jan 18, 2024----
Mark EvansThe Rules of Engagement For Working with Fractional ExecutivesWhat are the rules of engagement for working with a fractional executive?1 min read·Jan 17, 2024----
Mark EvansDon’t fall in love with the product; fall in love with the problem“Don’t fall in love with the product; fall in love with the problem.”1 min read·Dec 21, 2023----
Mark EvansAsk Questions That a CEO SquirmWhen I was a reporter, I loved asking CEOs questions that made them squirm.1 min read·Dec 18, 2023----
Mark EvansAn Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing“How can I help my marketing team as a CEO?” is a question we should hear more. It’s not uncommon for CEOs to take a hands-off approach to…3 min read·Nov 27, 2023--1--1
Mark EvansHow do you measure the ROI of brand positioning and messaging?It’s a mix of the measurable (aka data-driven) and anecdotal (aka belief-driven).2 min read·Nov 22, 2023----
Mark EvansWho Are the Best SaaS Customers?That’s an easy question to answer.1 min read·Nov 16, 2023----
Mark EvansBrand Positioning Isn’t a Set-it-and-Forget-It Proposition.Brand positioning is never written in stone.2 min read·Nov 13, 2023----
Mark EvansNavigating the Shifting and Volatile B2B and SaaS MarketingLandscapeTL;DR In challenging economic times, B2B and SaaS CEOs must adopt a “focused execution” approach in their marketing strategies, emphasizing…3 min read·Nov 12, 2023----