Mark EvansHow to Identify the Best B2B SaaS Case Study CandidatesNot every customer is a good case study candidate.Jan 19Jan 19
Mark EvansHow Do You Really Know if You’re B2B Marketing is Working?B2B SaaS CEOs often struggle to know whether marketing is working.Jan 18Jan 18
Mark EvansThe Rules of Engagement For Working with Fractional ExecutivesWhat are the rules of engagement for working with a fractional executive?Jan 17Jan 17
Mark EvansDon’t fall in love with the product; fall in love with the problem“Don’t fall in love with the product; fall in love with the problem.”Dec 21, 2023Dec 21, 2023
Mark EvansAsk Questions That a CEO SquirmWhen I was a reporter, I loved asking CEOs questions that made them squirm.Dec 18, 2023Dec 18, 2023
Mark EvansAn Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing“How can I help my marketing team as a CEO?” is a question we should hear more. It’s not uncommon for CEOs to take a hands-off approach to…Nov 27, 20231Nov 27, 20231
Mark EvansHow do you measure the ROI of brand positioning and messaging?It’s a mix of the measurable (aka data-driven) and anecdotal (aka belief-driven).Nov 22, 2023Nov 22, 2023
Mark EvansBrand Positioning Isn’t a Set-it-and-Forget-It Proposition.Brand positioning is never written in stone.Nov 13, 2023Nov 13, 2023
Mark EvansNavigating the Shifting and Volatile B2B and SaaS MarketingLandscapeTL;DR In challenging economic times, B2B and SaaS CEOs must adopt a “focused execution” approach in their marketing strategies, emphasizing…Nov 12, 2023Nov 12, 2023