Mark Evans

One post a week. 200 to 250 words.

For CEOs and entrepreneurs looking to embrace LinkedIn, this is the recipe for success.

It doesn’t seem like a lot of work because it isn’t.

250 words can be spoken in less than two minutes.

Writing a LinkedIn post that offers opinion, insight, and food for thought is not hard.

Yet, many CEOs are intimidated by LinkedIn.

They see it as too much work and not a priority.

But if you’re running a B2B business, LinkedIn is a no-brainer.

It’s where professionals come to learn and engage.

It means that a CEO needs to be here.

It’s not that hard. There are no excuses.

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When life gives you lemons…..embrace creativity

When life gives you lemons…..write brilliant copy.

As marketers, it’s time to stand out, not stand down.

To capture the spotlight and succeed amid challenging economic times, you must work better and smarter to capture the spotlight.

While competitors pull back on marketing, you’ll thrive by leaning into creativity, out-of-the-box thinking, and risk-taking to succeed.

For more marketing thoughts, check out my marketing blog.

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Mark Evans

Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing. marketingspark.co