It is easy (relatively speaking!) to create content. However, it’s hard to attract an audience, particularly with ChatGPT’s rise. The big question is how marketers ensure their content is read. How do marketers stop content from never being discovered or ignored? Insights from an Expert It was a question I had to ask Ben…

Marketers have spent the last decade laser-focused on customer acquisition. However, the tide has turned, especially in the last year, when attracting new customers has been more challenging than ever. The economic landscape is volatile, demand has softened, and venture capital is less abundant. Many companies are cautious about spending…

When a brand dies, it usually disappears and never sees the light of day again. But some old and neglected brands still have value that can be leveraged with a new and different approach. People remember these brands nostalgically or rally around brands with retro appeal. It allows some brands…

In 1988, Kirk Gibson hit a walk-off home run in the World Series. Gibson was injured, so he didn’t expect to play, but he performed. I felt the same way at the DigiMarCon — Digital Marketing, Media and Advertising Conferences & Exhibitions conference week in Toronto. The day before the…

There’s a new and red-hot way to attract and engage prospects. It’s called “People-Driven Marketing” or “PDM.” Here’s how it works: Instead of relying on digital channels like content, advertising, and email, companies interact with prospects physically by: * Attending conferences, albeit smaller ones than pre-pandemic * Hosting dinners at…

Launching a course is like writing a book. It’s a labour of love. • They take a long time to develop • You need good timing (the right product at the right time) • You need to aggressively market it amid fierce competition But it is an itch that I…

If your MarTech company, there are 11,038 reasons to embrace clear and compelling brand positioning and messaging. That’s the number of companies on Scott Brinker’s 2023’s MarTechMap.It’s an 11% increase from 2022 and illustrates the ferocity of the competitive landscape. It’s not enough to have a good product that fills…

Here’s an example of creativity and well-crafted messaging that makes an impact. Amid all the platforms that claim to be “all-in-one,” Klue took a different approach. It’s a small move, using “All-in-Won,” but it captures your attention. Even better, it reflects Klue’s brand promise to give sales teams more intelligence to win deals. As ChatGPT floods the digital landscape with generic content, smart copywriting is more important than ever.

Content marketing, as we know it, is over. Content ROI will be more challenging, if not impossible. I’m a glass-half-full person but discouraged by the future of content. Why? ChatGPT and AI will make creating content at scale super easy and fast. Need to create a piece of content? ChatGPT…