AI is red-hot, but B2B and SaaS companies shouldn’t see a differentiator. AI becomes table stakes when every company embraces it. It’s interesting to see a marketing-savvy company like CoSchedule fall into the “AI trap. “Its homepage was recently updated to:” The All-in-One AI Marketing Calendar for Content, Social and…

Why do so many Websites have boring copy like: • All-in-one • The leading • AI-powered • The Uber of [x] Is it a fear or unwillingness to be bold, differentiated or creative? Is it a lack of customer insight and empathy? Maybe it’s ignorance or hubris. Whatever the reason…

Brand positioning is a nice-to-do, not a must-do. It’s not a priority, right? Wrong. Brand positioning underpins everything: Marketing Sales Product development HR Customer Success Raising capital But wait, there’s more. Brand positioning: * Drives higher profits by making you the obvious choice It shortens sales cycles It drives conversions…

The biggest marketing challenge for early-stage companies is…..establishing priorities. It is easy to get distracted by the number of choices.It’s tempting to use a wide variety of channels and, in the process, water down your efforts. For early-stage B2B and SaaS companies, less is more. In fact, you could argue…

“From strategy and ideation to media placements in weeks.” It’s an audacious promise made by Lightyear Strategies. But CEO Nima Olumi says his PR agency delivers due to strong relationships with reporters and bloggers. When you hire a PR agency, what you’re doing is leveraging their Roledexes. You pay a…

The last 12 months have been tough for marketing consultants. Venture capital has evaporated. Economic conditions are volatile. Marketing budgets have been reduced. It’s a punch to the gut for consultants who saw the benefits of the digital transformation wave in 2020 and 2021. Gone are the days when…

How do you attract prospects when you’re a boot-strapped B2B or SaaS business? Even more challenging, how does it happen if you don’t have many customers or a marketing budget? You need three key ingredients: - A different, interesting or unique angle. It’s an intriguing, exciting, curious, and different story…

Content marketing was a no-brainer for B2B and SaaS companies not long ago. Now, I’m not so sure. The content marketing landscape is overwhelming, and ChatGPT and AI will create a tsunami of blog posts, eBooks, guides, social media updates and videos. The challenge isn’t creating content; it’s creating content…

“Twitter no longer feels good to me,” — Kevin Roose on the Hard Fork podcast. It’s a sentiment many people hold, but is it enough to leave Twitter? While it’s easy to criticize what Elon Musk is doing, will people abandon the ship? Twitter (aka X) is where many people…