“Would you like a glass of wine?” — Turning Visitors into Prospects
That’s a savvy way to turn a store visitor into a prospect.
It’s a marketing/sales tactic that turned my wife's quick visit to a store into a long conversation….with a glass of wine.
And then it got more interesting:
- The person, Diego, who offered us the wine, lived in Toronto (where we live) before moving to Porto.
- I learned that he is looking to import wine into Canada, so I plan to connect him with a friend.
Consumers have many options, and capturing their attention is hard, even for a short time.
Companies must do interesting, different or special things to stand out.
A good product isn’t enough. It’s table stakes within a competitive landscape.
In B2B, compelling positioning and messaging, creative advertising, value-added content, a free worksheet or tool, or a Website resonate with prospects.
It sparks someone to ask for a conversation, demo, or more information, or dig deeper into what your product offers.
In other words, you need a foot in the door (or a glass of wine) to make things happen and ignite possibilities.
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