“Would you like a glass of wine?” — Turning Visitors into Prospects

That’s a savvy way to turn a store visitor into a prospect.

It’s a marketing/sales tactic that turned my wife's quick visit to a store into a long conversation….with a glass of wine.

And then it got more interesting:

• The person, Diego, who offered us the wine, lived in Toronto (where we live) before moving to Porto.
• I learned that he is looking to import wine into Canada, so I plan to connect him with a friend.

The lesson:

Consumers have many options, and capturing their attention is hard, even for a short time.

Companies must do interesting, different or special things to stand out.

A good product isn’t enough. It’s table stakes within a competitive landscape.

In B2B, compelling positioning and messaging, creative advertising, value-added content, a free worksheet or tool, or a Website resonate with prospects.

It sparks someone to ask for a conversation, demo, or more information, or dig deeper into what your product offers.

In other words, you need a foot in the door (or a glass of wine) to make things happen and ignite possibilities.

Like this content? Subscribe to my marketing newsletter; small doses of opinion, strategic advice, and thoughts in your inbox three times a week.