What is a Fractional CMO, Anyway?

I like calling myself a fractional CMO.

It sounds a lot better than describing yourself as a digital marketer or marketing consulting?

But a question that I get asked frequently is “What is a fractional CMO?

In simple terms, a fractional CMO is a CMO but they’re not a full-time resource.

No expensive salaries. No benefits. No perks. No stock options.

Instead, you get someone with experience and expertise who can help develop and guide your marketing activities.

Fractional CMOs can work one to a few days a week or a few hours a week. It really depends on your needs.

They also come in different shapes and sizes. If your marketing depends on content marketing, hire a fractional CMO who has the skills to make content more successful.

This is the beauty of a fractional CMO. You can get what you need when you need it. Then, both parties can walk away after a win-win engagement.

If you need marketing leadership but are not ready for a full-time CMO, fractional may be the way to go.

To learn more about how to hire a fractional CMO, download my free guide (no email required!)