Time to slash marketing? Maybe not.
In tough times, marketing is low-hanging fruit when it comes to cost-cutting.
But be careful before slamming the brakes on spending.
Before making any rash decisions, consider the following:
✔ Evaluate your marketing strategy.
What channels are generating the best ROI to drive awareness and leads. Are there under-performing channels that could be left out of the marketing mix?
✔ How effective are your positioning and messaging? Does your Website capture the attention and engage visitors, or do people quickly bounce?
✔ What parts of marketing could be outsourced to consultants and freelancers? What positions are core and what could easily be done by third-party players?
✔ What’s the competition doing? If they are cutting back on marketing, it could create an opportunity to step up and stand out.
B2B SaaS companies are heading into uncertain territory after two years of major growth.
Some companies will struggle while others will ride the waves by being disciplined, focused and not panicking.
It’s important to remember that marketing is a key part of every company’s foundation so be careful before hacking away at it.
Here’s a simple marketing audit worksheet to quickly assess what’s working and what’s not: https://lnkd.in/gttm8Uhj
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