The Mystery of Homepage Messaging That Really Sucks
Why do so many Websites have boring copy like:
• All-in-one
• The leading
• AI-powered
• The Uber of [x]
Is it a fear or unwillingness to be bold, differentiated or creative?
Is it a lack of customer insight and empathy?
Maybe it’s ignorance or hubris.
Whatever the reason, generic Website headlines are conversion killers.
According to research, Website visitors decide in seconds if what you are relevant to their needs or interests.
So, why would any company go to battle with poor Website headlines?
A few quick tests to see if you’re headlines resonate:
• As a stranger to quickly (I’m talking seconds), assess what your company does and why they could matter to you.
• Use a service like SenseCheck to get marketers to provide feedback
• Use a tool like Sharethrough to analyze headlines.
There’s no reason for bad homepage headlines. It’s just lazy marketing.
Here’s an offer: DM or email me (markATmarkevansDOT.ca) your Website.
I’ll do a down-and-dirty assessment and send you a Loom video with my feedback and recommendations.
More: If you’re looking to improve your positioning and messaging to attract the right customers, drive conversions and fuel sales, sign up for my five-week course — Why do so many Websites have boring copy like:
• All-in-one
• The leading
• AI-powered
• The Uber of [x]
Is it a fear or unwillingness to be bold, differentiated or creative?
Is it a lack of customer insight and empathy?
Maybe it’s ignorance or hubris.
Whatever the reason, generic Website headlines are conversion killers.
According to research, Website visitors decide in seconds if what you are relevant to their needs or interests.
So, why would any company go to battle with poor Website headlines?
A few quick tests to see if you’re headlines resonate:
• As a stranger to quickly (I’m talking seconds) assess what your company does and why they could matter to you.
• Use a service like SenseCheck to get marketers to provide feedback
• Use a tool like Sharethrough to analyze headlines.
There’s no reason for bad homepage headlines. It’s just lazy marketing.
Here’s an offer: DM or email me (markATmarkevansDOT.ca) your Website.
I’ll do a down-and-dirty assessment and send you a Loom video with my feedback and recommendations.
Want to improve your messaging and brand positioning?
Sign up for my course that will teach you how to pull insight from the key pillars (customers, competitors and your product) and turn it into messaging that resonates.
The course starts on Sept. 19 at noon EST. It’s five interactive and collaborative sessions.
