The 80/20 Rule to Content Marketing Success

Building a content marketing strategy is a lot like building a house.

You need a good foundation and infrastructure and a nice facade, Visme’s Farzad Rashidi

You need a clear understanding of the keywords that will attract readers and discover the right channels to publish content.

But Farzad says that creating content should only account for 20% of your time.

80% should be dedicated to promotion and distribution, and, as important, updating and refreshing existing content.

And here’s something interesting. Farzad says a content audit should happen every six months and that badly performing content should be archived or deleted.

That’s the Visme formula for content marketing success.

For context, Visme (a competition to Canva) has leveraged content marketing, SEO and SEM to attract 12 million active users.

Listen to my podcast conversation with Farzad. https://lnkd.in/eAWTxNMq

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