The 1–1–1–1 Formula to Get Started on LinkedIn

Want to get started with LinkedIn but not sure how?

Try the 1–1–1–1 approach.

It’s a pragmatic way to embrace LinkedIn.

It works like this:

❎ One post a week. Every Tuesday. 150 to 200 words.

It could be an opinion, an idea, a lesson, a tip, or commentary on an article or blog post.

❎ One comment a day on other people’s posts.

Pick someone who is relevant within your industry or someone that would like to establish a relationship.

Make the comment from 25 to 100 words and offer insight, ideas, and opinions.

❎ One new connection a day

As you post content and leave comments, you will interact with many people. Make a connection request every day. Add a note to make it more personal.

❎ One conversation a week.

This is the hardest part of the 1–1–1–1 approach. You need to reach out to one of your connections and ask if they would be interested in jumping on a call.

You’re asking for 20 to 30 minutes of someone’s time. You’re not trying to sell anything. Make it clear that you’re simply interested in what they think or do.

The key to success on LinkedIn is consistency. LinkedIn’s algorithm likes people to create content and engage regularly.

The 1–1–1–1 approach is like trying to improve your physical fitness.

On the first day, you should run 1K rather than 10K. It makes working out easy rather than hard.

Over time, you can exercise longer. With LinkedIn, you start slow and if you like the experience and see the value, become more active.

If you’re looking for guidance on how to capitalize on the power of LinkedIn, connect me on LinkedIn or send an email.