Tell the Stories Behind the Story

It’s hard not to love “September” by Earth, Wind and Fire.

It is the epitome of happy music that makes you want to dance.

But what I also like about “September” is the story behind the song.

The song was co-written by Allee Willis, a struggling songwriter who got a call from EW&F’s leader, Maurice White.

Inspired by an opening guitar riff by Al McKay, Willis and White spent a month writing the song…and the rest is history.

Personally, I love the stories behind the story.

It’s the origin story of how an entrepreneur stumbled upon a great idea.

It’s the story about how an unknown product caught fire after someone with an audience accidentally discovered it.

It’s stories about how a small marketing experiment turned into a viral sensation.

Lesson: Discover and tell your backstories. They deliver the drama, surprises and endings that people love.

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