Marketing Lessons from Basketball Star Ben Simmons
Ben Simmons is an amazing talented basketball player.
But he’s afraid to make mistakes.
He often doesn’t want to make shots, particularly free throws.
For a highly-paid player ($40 million/year), that’s a problem. A big problem.
What are Simmond’s problems?
In an interview with ESPN, Sean Tribe, Simmon’s brother and agent, said, “He wants to make the correct move — not the wrong move — and sometimes that’s a hindrance”.
And Tribe added that “You need to experiment with things, and sometimes you might fail. The acceptance of failure is something Ben needs to be comfortable with.”
When it’s boiled down, Tribe is saying failure is one of the keys to success. It’s can be a painful road but it’s part of the journey.
In marketing, it’s dangerous to be afraid of failing.
Campaigns won’t resonate. Content collects dust. Leads evaporate.
But if marketers don’t experiment, take risks, and be creative (and accept failure), they won’t learn or succeed.
In a data and KPI-driven world, there’s no escaping or hiding from failure.
When it happens, failure stares you straight in the face.
But here’s the thing: don’t fear failure. Embrace it as an opportunity to learn, improve, and optimize.
Inspiration for this post from a New Yorker article on Simmons
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