Is your positioning and messaging still aligned with your customers’ needs?
The key to great marketing is telling the right story at the right time.
The story changes based on what’s going on around you and what resonates with the audience.
Your story may have to change as economic conditions change.
For example, a B2B SaaS company’s marketing may have to focus on cost savings and productivity rather than sales growth.
Your story has to align with what customers are thinking and feeling.
You can’t be selling chocolate ice cream when the market is shifting to vanilla.
✅ Review your positioning and messaging
Honestly ask if it still resonates and reflects what customers want.
✅ Talk to your customers and prospects to better understand how their business is being impacted and what they’re thinking.
❌ Do not panic
Growth may slow or even decline but markets don’t disappear. Sales will happen but buyers will behave differently.
The last two years for B2B SaaS companies have been a walk in the park. But the rules have changed.
Make sure you’re telling the right story.