How to Identify the Best B2B SaaS Case Study Candidates

Mark Evans
Jan 19, 2024

Not every customer is a good case study candidate.

Not every case study has to tell the same story.

Think of case studies as an asset portfolio.

They come in a variety of shapes and sizes.

There are different ways in which customers are using your product and getting value from it.

In an ideal world, you want prospects to embrace case studies that reflect their challenges and aspirations.

I recently talked to Joel Klettke about how to identify the “best” case study candidates.

Here’s where you can listen to my podcast conversation with Joel.



Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing.