How Marketing Consultants Should Approach Clients

It’s a challenge for marketing consultants to turn down business.

Who knows when the next opportunity comes along.

As a result, many consultants take on anything and everything.

But that approach can backfire.

✅ There are clients who aren’t good partners.

✅ You agree to work not in your wheelhouse.

✅ You take on work that isn’t interesting.

Consultants should pick their clients as much as companies pick them.

Consultants need to do their due diligence. They need to ask questions.

They have to be crystal clear on expectations and how success will be defined.

It’s a business “marriage” so both parties need to know what they’re getting into.

In an ideal world, marriage is a win-win proposition. Both sides get what they need and want.

For more insight, watch the video below with Kevin Whelan.

Here’s where you can listen to our full podcast conversation.

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Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing.