Grow Even Faster (Jan. 18, 2020)
Each week, I scour the Web for interesting content about marketing, sales, and growth. Here are the selection for this week. If you like what you read, here’s where you can subscribe.
Everything You Need to Know About Case Studies
Within the marketing world, case studies are a great way to showcase customer success. Joel Klettke has created more than 150 case studies. Here’s everything that he has learned.
The Biggest Myths Around Unicorns
Why do some companies become unicorns? Luck? Brilliant entrepreneurs? Right place, right time? 645 Ventures analyzed the world’s most successful companies over the past decade to discover their secrets and the myths surrounding unicorns.
In a perfect world, sales and marketing are one and the same. After all, it’s about attracting customers. Too often, however, sales and marketing is like oil and water. Here are five reasons why sales can’t be in the same room as marketing.
5 Ways to Spark Your LinkedIn Company Page
LinkedIn has 500 million members! And as much as establishing a personal brand is important, it’s also valuable to build a large audience for a corporate page. Here are five tips to grow your company’s followers.
An Anatomy of the Best Performing Content
Quantity or quality? Long or short? Opinion versus instructive. When it comes to content, what performs best. SEMRush did an in-depth study to determine the content that generates the most traffic, shares, and backlinks.
The World’s Most Evil Companies
As much as technology is a wondering thing, it’s hard not to believe there’s a troubling underbelly. When thinking about the world’s most evil companies, who comes to mind? Facebook? Amazon? Google?
Your Cool Office Perks Are Over-Rated
Free food. Foosball tables. A refrigerator that is full of Red Bull. Ping Pong. Oh, the joys of work perks. Sadly, these perks aren’t as good as you think. Personally, I would take more money or vacation!
Mark Evans is VP, Marketing with Horizn, a platform that helps banks and other financial institutions accelerate digital adoption.
