For Me, LinkedIn is a Game-Changer

It’s easy to complain about LinkedIn.

The algorithm is tricky, engagement fluctuates, and new features are “meh.”

But LinkedIn has been a game-changer professionally since I jumped on the platform in early 2020.

My consulting business has not only grown but expanded beyond the Canadian border.

Most of my clients are non-Canadian, which I never imagined happening.

I’ve built relationships with people around the world and formed many friendships.

When I start travelling again, I look forward to meeting many people in person.

As important, I continue to learn from reading and watching smart people. I keep a “Saved” list of posts as a go-to resource.

While dabbling with TikTok, I’m still bullish on LinkedIn and its ability to drive ROI.

For what it’s worth, I’m ambivalent about Twitter at a time when some high-profile LinkedIn creators have recently jumped into the fray.

As for what I’d like to see from LinkedIn in 2023:
• A better UX for “Saved” posts, including easier ways to search and tag.
• Improved groups, which has been rumoured for years.
• Better analytics for personal accounts. Shield AI continues to rule the roost.
• The ability to post a graphic or photo after a post is published.
• Insight the rules of engagement to know what’s onside and offside

What’s on your wish list for LinkedIn?

How are you getting value from the platform?