Don’t Ignore or Take Your Customers for Granted. Talk to Them.
How often do you talk to customers?
I suspect the answer is “not that much”. Ouch.
Conversations with customers are marketing and sales gold.
Customers will provide business intelligence, product feedback, and insight into the buying experience.
All you need to do is ask them.
It can be a casual conversation with no agenda other than touching base to see how things are going.
In my experience, most customers are thrilled when they’re approached by a company taking their money. It means their business is valued.
It’s a mistake to be intimidated by your customers. Instead, embrace them as partners and even friends.
One of the dividends of talking to customers is it sparks ideas and other opportunities.
For example, a customer may have a terrific story about how your product has helped them grow the business. They’re proud and excited to talk about it.
You’ve just been handed a case study and testimonial without even asking.
The customer could also be a referral for prospective with similar needs.
One of the best ways to connect with customers is by leveraging your customer success or account management team.
When they connect with customers, jump on the call and feed questions that you wanted to be answered.
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