Does your homepage pass the “five second” test?

Does it quickly tell visitors what you do and why you could matter to them?

If not, they’re gone and will likely never return.

This was your chance, but you blew it.

It’s the cruel homepage reality.

You make a positive first impression or you’re dead on arrival.

Instantly.ai is a good example of a company that passes the test.

There’s no doubt what it does and why you may need it.

How does your homepage compare?

Want to improve your homepage?

On June 13 at noon, I’m doing a free and interactive homepage optimization workshop.