Creating CEO-Marketing Partnerships

  • Discuss goals and objectives using the SMART framework. Align expectations with reality.
  • Determine the go-to-marketing channels that will drive awareness, leads, and sales.
  • Make room for experiments and allocate a small part of the budget.
  • Meet on a weekly basis to review progress and, as important, brainstorm ideas and explore opportunities.
  • Embrace a big picture perspective that into account the economy and competitive landscape.



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Mark Evans

Mark Evans


A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing.