Churn, Retention and Customer Intelligence in the B2B SaaS World
One of the worst things an entrepreneur can say is that “we have no competition.”
It’s either a lie or blissful ignorance.
Every company has lots of competition.
Some are direct (Google Docs. vs. Word).
Some are indirect (Xero vs. Excel)
Some are less obvious (notebooks vs. Notion)
Regardless of the competition, companies need to know who they’re up against.
Knowing your competitors inside out is better than ignoring them or pretending they don’t exist.
On the Marketing Spark podcast, Mike Diaz offered great insight into:
- The tools companies can use to monitor competition and, importantly, how to share intelligence within the entire organization.
- How companies should talk to prospects that didn’t become customers (aka closed/lost) without coming across as whiney or complaining about not getting the business.
- The different ways to drive retention and reduce churn, which is all the rage amid more challenging customer growth.
- How marketing and sales can work together to develop and capitalize on customer intelligence.
Are you looking to build a rock-solid marketing foundation and a compelling customer story for your B2B SaaS business? Let’s talk.