Better Positioning in Uncertain Times

When the economic landscape gets tough, positioning becomes a competitive advantage.

When there’s less business but just as many options, you have to stand out.

You can rise above the fray with positioning that makes an impact.

Meanwhile, competitors will struggle with positioning that’s unclear and confusing.

They no longer be able to rely on the “rising tide lifts all ships” market.

That ship has sailed.

Compelling positioning makes your product the only option amid competitors increasingly desperate for sales.

As you prepare for an economic slowdown, look at your positioning and messaging and see if they answer these questions:
- What do you do?
- Who do you serve?
- What’s the value delivered?
- How are you unique or different?

If the answers aren’t apparent, the alarm bells should be ringing.

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