Are you ready to embrace conferences?

Does attending or sponsoring events still matter?

Over the past two years, virtual events and meetings have become the norm.

We think nothing about jumping on a Zoom call.

But as we learn to “live with COVID”, will the conference bounce back?

Conferences take a lot of time, effort, and money to attend and sponsor.

Some of them are good, even excellent. Most of them are mediocre or bad.

I suspect that 20% of conferences generate 80% of the ROI (leads, branding, etc.)

Now is the perfect time for companies and marketers to scrutinize their conference activities.

For each conference, analyze whether it was worth it. Did you really have to attend or sponsor?

Embrace a more strategic approach to conferences. Focus on the ones that deliver value and opportunities.

Walk away from some events even if it means allowing competitors to be there without your presence.

That’s okay because money, time and effort can be allocated to marketing and sales activities with better ROI.

How will your conferences activities be different moving forward?

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