A Power LinkedIn User’s Journey
While LinkedIn hasn’t changed much in the past 18 months, it is interesting to see how people’s approach has changed.
A case in point is Joel Lalgee, who is one of the most engaged LinkedIn users within my network.
He writes, comments, shares, and drives conversations, and attracted more than 73,000 followers.
Like a lot of us, a lot of Joel’s content was focused on thought leadership.
But Joel has adopted a new strategic approach, which he talked about on the Marketing Spark podcast.
It’s content that reflects the day-to-day lives of recruiters.
Like anything and everything, change is constant. Eventually, what you’re doing gets stale.
It’s not enough to write a steady stream of 200-word posts, even if they ooze with value.
The key to a long shelf life is variety, new ideas, experimenting, and taking risks.
Some of them deliver big-time while others fail to resonate.
But the only way to find out is by jumping into the fray.
I also did a rapid-fire round with Joel about LinkedIn. He weighed in about:
- Creator Mode
- Articles
- Groups
- Polls
- Comments
- Connection requests
- Life beyond LinkedIn
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