Mark Evans

LinkedIn is a three-headed beast.

You write content that delivers value and insight based on your interests or areas of expertise.

You engage with other people’s content to provide guidance, feedback, and perspective.

You reach out to your connections for conversations.

Content + comments + conversations = LinkedIn success.

To start with LinkedIn, check out my 1–1–1–1 guide (no email required).

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Launching a podcast in 2020 was one of my best moves professionally.

But quantifying its success is much more than subscribers, streams, or downloads.

Success includes new relationships, connections, opportunities, and brand awareness.

In many ways, a podcast is a Trojan Horse for marketing and sales.

It’s an easy and effective way to reach out to interesting people, including prospects. Over the past few years, I’ve rarely been turned down when I invite someone to be a guest.

As important, the podcast is a content machine for creating blog and LinkedIn posts, Twitter updates, videos, infographics, and newsletters.

Launching a podcast is a no-brainer if you’re a B2B SaaS company, given the benefits and ROI.

Exploring the idea of a podcast? Check out my free guide.

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One post a week. 200 to 250 words.

For CEOs and entrepreneurs looking to embrace LinkedIn, this is the recipe for success.

It doesn’t seem like a lot of work because it isn’t.

250 words can be spoken in less than two minutes.

Writing a LinkedIn post that offers opinion, insight, and food for thought is not hard.

Yet, many CEOs are intimidated by LinkedIn.

They see it as too much work and not a priority.

But if you’re running a B2B business, LinkedIn is a no-brainer.

It’s where professionals come to learn and engage.

It means that a CEO needs to be here.

It’s not that hard. There are no excuses.

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Mark Evans

Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing. marketingspark.co