Medium

Mark Evans

Mark Evans

·

Sep 3, 2024

Marketing With No Budget Strategies

If you had no marketing budget, how would you drive brand awareness and leads?

Marketing With No Budget Strategies

Mark Evans

·

Jun 7, 2024

Does your homepage pass the “five second” test?

Does it quickly tell visitors what you do and why you could matter to them?

Mark Evans

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Jan 19, 2024

How to Identify the Best B2B SaaS Case Study Candidates

Not every customer is a good case study candidate.

Mark Evans

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Jan 18, 2024

How Do You Really Know if You’re B2B Marketing is Working?

B2B SaaS CEOs often struggle to know whether marketing is working.

Mark Evans

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Jan 17, 2024

The Rules of Engagement For Working with Fractional Executives

What are the rules of engagement for working with a fractional executive?

Mark Evans

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Dec 21, 2023

Don’t fall in love with the product; fall in love with the problem

“Don’t fall in love with the product; fall in love with the problem.”

Mark Evans

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Dec 18, 2023

Ask Questions That a CEO Squirm

When I was a reporter, I loved asking CEOs questions that made them squirm.

Mark Evans

·

Nov 27, 2023

An Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing

“How can I help my marketing team as a CEO?” is a question we should hear more. It’s not uncommon for CEOs to take a hands-off approach to…

An Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing

Mark Evans

·

Nov 22, 2023

How do you measure the ROI of brand positioning and messaging?

It’s a mix of the measurable (aka data-driven) and anecdotal (aka belief-driven).

Mark Evans

·

Nov 16, 2023

Who Are the Best SaaS Customers?

That’s an easy question to answer.

Mark Evans

Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing. marketingspark.co

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