Mark Evans – Medium

Mark Evans

How to Identify the Best B2B SaaS Case Study Candidates

Not every customer is a good case study candidate.

1 min readJan 19, 2024

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Mark Evans

How Do You Really Know if You’re B2B Marketing is Working?

B2B SaaS CEOs often struggle to know whether marketing is working.

1 min readJan 18, 2024

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Mark Evans

The Rules of Engagement For Working with Fractional Executives

What are the rules of engagement for working with a fractional executive?

1 min readJan 17, 2024

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Mark Evans

Don’t fall in love with the product; fall in love with the problem

“Don’t fall in love with the product; fall in love with the problem.”

1 min readDec 21, 2023

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Mark Evans

Ask Questions That a CEO Squirm

When I was a reporter, I loved asking CEOs questions that made them squirm.

1 min readDec 18, 2023

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Mark Evans

An Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing

“How can I help my marketing team as a CEO?” is a question we should hear more. It’s not uncommon for CEOs to take a hands-off approach to…

3 min readNov 27, 2023

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An Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing

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Mark Evans

How do you measure the ROI of brand positioning and messaging?

It’s a mix of the measurable (aka data-driven) and anecdotal (aka belief-driven).

2 min readNov 22, 2023

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Mark Evans

Who Are the Best SaaS Customers?

That’s an easy question to answer.

1 min readNov 16, 2023

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Mark Evans

Brand Positioning Isn’t a Set-it-and-Forget-It Proposition.

Brand positioning is never written in stone.

2 min readNov 13, 2023

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Mark Evans

Navigating the Shifting and Volatile B2B and SaaS MarketingLandscape

TL;DR In challenging economic times, B2B and SaaS CEOs must adopt a “focused execution” approach in their marketing strategies, emphasizing…

3 min readNov 12, 2023

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Mark Evans

Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing. marketingspark.co

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