Content repurposing is sold as a panacea. Share, and you shall thrive. It’s easy to advocate for repurposing. Who wouldn’t want to see content splashed on Twitter, Facebook, Quora, Reddit, LinkedIn, Instagram, newsletters and blogs? Create it once and drive massive exposure and ROI by putting it everywhere. But repurposing…

One of the worst things an entrepreneur can say is that “we have no competition.” It’s either a lie or blissful ignorance. Every company has lots of competition. Some are direct (Google Docs. vs. Word). Some are indirect (Xero vs. Excel) Some are less obvious (notebooks vs. Notion) Regardless of…

I’m fascinated by one-hit wonders. It’s creativity that explodes once like a supernova. Do writers of one-hit wonders know beforehand that they are writing a smash hit? Do their record companies recognize the commercial potential? Is anyone anticipating the global success of Carly Rae Jepsen’s “Call Me Maybe”? As much as people focused on creative work want their efforts to succeed, it’s hard to know when someone will make a massive impact.

When was the last time your positioning was tested? Does your positioning still resonate with your audience? Here’s the thing: positioning has to be fluid, dynamic and evolving. It’s not a set-it-and-forget-it proposition. Positioning has to change because: Customers have different needs. Sometimes, they’re focused on growth. …

It’s easy to complain about LinkedIn. The algorithm is tricky, engagement fluctuates, and new features are “meh.” But LinkedIn has been a game-changer professionally since I jumped on the platform in early 2020. My consulting business has not only grown but expanded beyond the Canadian border. Most of my clients…

Someone asked me: how’s your podcast doing? My answer: After two years, it’s still going. 😀 The biggest challenge for most podcasts is consistency. Podcasts are sexy and deliver huge ROI but require a lot of work. You must plan episodes, invite and interview guests, edit audio and video, and…

What if you had only a few seconds to impress someone new? There would be pressure to look good and say the right things. That’s the expectations on your Website’s homepage. In less than five seconds, visitors want to know what you do, whether it serves them, and why it…

It can be lonely being a solopreneur. You spend most days toiling away by yourself. If you’re lucky, the phone will ring. Who cares if it’s someone trying to sell you duct cleaning? While walking the dog, someone might say “hi”. Most of the time, you tap away on the…

To compete against Google, you clearly need to be different. After finding Neeva, I was curious about its positioning and messaging. Neeva is an ad-free, private search engine that’s attempting to generate revenue by selling subscriptions. Neeva’s homepage headline emphasizes how it doesn’t promote its own products or those of…