Mark Evans – Medium

Mark Evans

Mark Evans

Marketing With No Budget Strategies

If you had no marketing budget, how would you drive brand awareness and leads?

Sep 3

Marketing With No Budget Strategies

Sep 3

Mark Evans

Does your homepage pass the “five second” test?

Does it quickly tell visitors what you do and why you could matter to them?

Jun 7

Jun 7

Mark Evans

How to Identify the Best B2B SaaS Case Study Candidates

Not every customer is a good case study candidate.

Jan 19

Jan 19

Mark Evans

How Do You Really Know if You’re B2B Marketing is Working?

B2B SaaS CEOs often struggle to know whether marketing is working.

Jan 18

Jan 18

Mark Evans

The Rules of Engagement For Working with Fractional Executives

What are the rules of engagement for working with a fractional executive?

Jan 17

Jan 17

Mark Evans

Don’t fall in love with the product; fall in love with the problem

“Don’t fall in love with the product; fall in love with the problem.”

Dec 21, 2023

Dec 21, 2023

Mark Evans

Ask Questions That a CEO Squirm

When I was a reporter, I loved asking CEOs questions that made them squirm.

Dec 18, 2023

Dec 18, 2023

Mark Evans

An Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing

“How can I help my marketing team as a CEO?” is a question we should hear more. It’s not uncommon for CEOs to take a hands-off approach to…

Nov 27, 2023

An Engaged and Collaborative CEO Drives Better, Faster SaaS Marketing

Nov 27, 2023

Mark Evans

How do you measure the ROI of brand positioning and messaging?

It’s a mix of the measurable (aka data-driven) and anecdotal (aka belief-driven).

Nov 22, 2023

Nov 22, 2023

Mark Evans

Who Are the Best SaaS Customers?

That’s an easy question to answer.

Nov 16, 2023

Nov 16, 2023

Mark Evans

Mark Evans

A fractional CMO for B2B SaaS looking to attract & engage better prospects. I focus on positioning, planning, and content-driven marketing. marketingspark.co

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